Last night was the New York premiere of the juggalo related film, Family.
Today, David Alm posted an article about the event, which feature a performance by Insane Clown Posse on www.forbes.com.
You can check out the full article below.
Taylor Schilling didn’t come to the New York premiere of her new film, Family, in the appropriate attire. She wore an elegant, knee-length dress with spaghetti straps and a pair of white sandal pumps. Her makeup was flawless. She beamed under the lights of the red carpet as press gathered and cameras flashed. In other words, she looked like a movie star.
Meanwhile, the audience wore trucker hats, capes, black t-shirts emblazoned with “Psychopathic Records” and, in some cases, almost nothing at all. If they wore makeup, it was clown makeup. And they were far more excited to see each other than any celebrity in their midst. They were “juggalos,” followers of the horrorcore hip-hop group Insane Clown Posse, or “ICP” to their fans. This was their movie, their event.
The setting was the vast courtyard of a former 19th Century brewery in Bushwick, Brooklyn, now home to a craft beer bar and event space called The Well. The event, produced by Rooftop Films, was originally supposed to be elsewhere, but ICP was scheduled to play a show after the film, and when ICP plays, things tend to get sticky. They spray their audiences almost constantly with Faygo soda from the stage. Mostly empty 2-liter bottles are thrown around the crowd like beach balls. People go a little ape.
Josh Richholt, an owner of The Well, says most places in New York won’t book them. This wasn’t the first time he has. Like with any ICP show, it helps to have a big yard and very few neighbors.
Co-starring SNL’s Kate McKinnon, who was also in attendance, and directed by Laura Steinel, Family tells the story of 11-year-old Maddie (Bryn Vale), a social misfit who practices karate moves with trees and likes to play with her spit. Her self-absorbed, childless aunt, Kate (Schilling), offers to take care of her for a week while Maddie’s parents are busy, and it proves to be the most transformative week of young Maddie’s life: One day she meets a boy at a gas station and, through him, finds her tribe. They don’t fit in either, except for in one all-embracing, zero-judgement, freakier-the-better community: the juggalos.
It’s a comedy with a lot of heart, and a welcome antidote to the Cinderella trope so popular in 1980s and ’90s movies about unpopular girls. Just think of Never Been Kissed, She’s All That, or pretty much any John Hughes movie. Unlike those films, the moral of Family is more or less the same as juggalo culture itself: be yourself. As Schilling’s character — an outcast at work and also a lifelong misfit — emphatically says of Maddie, “She’s perfect.”
Judging from the audience’s reception, Family got their culture right. It’s full of nods to the juggalos that might seem like inside jokes if they didn’t also make immediate sense to non-initiates. Woots and cheers punctuated the screening. “This is so awesome,” proclaimed one woman halfway through the film.
“It’s a really beautiful community,” Schilling said of the juggalos just before the film, which even she hadn’t seen yet and won’t be officially released until next year. “I was really moved by their protective nature, their inclusivity.”
“All are welcome,” she added, “and that’s a rare thing. It crosses all lines.”
After the screening, it took some time for ICP to take the stage. “We lost one of the clowns,” grumbled one staff member of Rooftop Films as she squeezed through the crowd. Eventually he turned up, the beats began to pound, the invectives started to fly and, of course, Faygo went everywhere.