Our homie Steve Miller, who you may know as the author of Juggalo: Insane Clown Posse and the World They Made hit me up about a book that was just published last week. It’s titled The Faygo Book, and it documents a history of the legendary soda pop brand spanning over 100 years!
Among the 160+ pages of info of every Juggalo’s favorite brand of pop lie some references to things you might be interested to know. For instance, Insane Clown Posse is mentioned a couple of times, Twiztid is also mentioned, as well as the site that you’re on right now: Faygoluvers. I’ll include some screen shots below, but before that, check the description of the book.
The Faygo Bookis the social history of a company that has forged a bond with a city and its residents for more than a century. The story of Faygo, Detroit’s beloved soda pop, begins over a hundred years ago with two Russian immigrant brothers who were looking to get out of the baking business. Starting with little more than pots, pails, hoses, and a one-horse wagon, Ben and Perry Feigenson reformulated cake frosting recipes into carbonated beverage recipes and launched their business in the middle of the 1907 global financial meltdown. It was an improbable idea. Through recessions and the Great Depression, wartime politics, the rise and fall of Detroit’s population, and the neverending challenges to the industry, the Feigensons persisted. Out of more than forty bottlers in Detroit’s “pop alley,” Faygo remained the last one standing.
Now, here’s the good stuff. Check the 4th bulletpoint down on this excerpt:
And check this whole page which is dedicated to Faygo in advertising:
It’s fresh as fuck to be including in another book, even if it’s just a blurb! Props to author Joe Grimm for doing his Faygo history homework!
You can purchase your copy of The Faygo Book on Kindle or paperback here: https://www.amazon.com/Faygo-Book-Painted-Turtle/dp/0814345859