First install a permanent and inflexible don't screw the crew rule. No more sex with your coworkers / co workers family.

Second, bring in new talent and producers that aren't icp fans with a dream.

Whenever a new act is signed, instead of coaching and micromanaging their debut, create a new super group to teach them how to do the shit that icp do and then let them choose what to take from that experience.

Get icp to collaborate with outsiders. I don't think psy is in trouble but the scene is very closed off. When tech collabed with Corey Taylor, i loved that shit. I don't even like slipknot. It would be nice to hear icp work with people like that. 

Sign ho99o9.

Promote the fuck out of anything young wicked so sam can get some child support.

Step 1: Give myself a fat paycheck. 

Step 2: Gather all of the "they suck now/things use to be better/they're done for" comments off of the internet and print them out.

Step 3: Shove em in a time capsule and bury it. 

Step 4: Wait ten years. 

Step 5: Gather all of the "they suck now/things use to be better/they're done for" comments off of the faster, ten years into the future internet and download them into my future retinas. 

Step 6: Dig up the time capsule and take out the old comments. 

Step 7: Notice that both sets of comments are almost word for word identical. 

Step 8: Keep letting ICP do their thing because they've managed to keep a completely independent record label afloat for over twenty years while maintaining an incredibly loyal fan-base. 

Step 9: Ride off into the sunset with my fat paycheck. 

Step 10: Buy several tacos. 

Tacos. Yes.

vinyllover said
More vinyl releases including TWIZTID'S back catalogue if Twiztid ain't gonna be able to negotiate anymore masters out of ICP. 

Jason Caffey said
This seems easy, release more music.

some of those old school masters as mentioned above, put them out again, even if THOSE artists aren't with you any more... 

Was gonna make that point myself, would love to see them reprint all the old obscure hatchet releases on cd/vinyl.

Here's the current reality though - Psychopathic (Billy and J) would know better than any of us how many copies they could expect to sell quick of a new release without sitting on any inventory.

They decided to only press 500 copies of that new ICP double cd they just put out at the Gathering.

And when they released the Phantom EP on Hatchetgear they went full bootleg and put out the first 1000 copies on CDRs, before they pressed up another proper 1000 copies which sold out quick, and it has never been restocked since then.

I think their budget/patience to deal with selling physical media has gone way down, hence the new involvement of a third party in PSY's online merch game (no more Hatchetgear).

scruffy said
continue runnin a successful business, and laugh at everybody always second-guessing everything on the internet.    

Successful nutride, bro. You're in fine form.

? 

By the way, who was heckling you at the Gathering?

Sounds like some funny shit.

Do tell.

☕ 

I'm not convinced that Psychopathic is in any sort of financial trouble. But anyway, hard to say what I'd really do. One thing that I'd address is Violent J. We all know he's always been a huge driving force for ICP's success and Psychopathic's success. But we've all noticed he's seemed a little "off" in interviews and performances lately. Some think maybe he's on drugs, and maybe there's some truth to that. But, he's also lost a shitload of weight. When he was asked in an interview recently how he lost so much weight, he literally said that he starves himself. Weight loss was something he really needed but it sounds like he's doing it in such an unhealthy way. So if he's seriously barely eating, that would explain odd behavior, fucking up performances, etc. I know this seems like an odd thing to discuss in this thread, but seriously, he needs to get his shit together and not make such bad health choices. I forget, was he asleep at the wheel or just totally zoned out when he got in his recent car wreck? Dude needs to get his health together, it's impacting everything he's doing. In my mind, the whole label suffers if he's not all there. 

Aside from that, one thing ICP is doing more and more of that I would definitely keep up as CEO of Psychopathic is the special event shows. In recent years, it's certainly become a trend for bands to put on special performances of entire albums that their fans love. And rightfully so, I fucking love it. So they've already done The Riddle Box tour, and have done one-off performances such as the AJB performance and Shangri-La, but basically they should do that shit a lot. Fans love it, and logistically it's probably somewhat easy for the group to put that sort of tour together and I'm sure it's profitable. So, they always have the special performance shows and tours to rely on. 

Others have also mentioned they should be putting out more of the Psychopathic back catalog on vinyl. I absolutely agree with that. ICP is well known for their merchandising and Juggalos are some merch buying mother fuckers. But aside from being a Juggalo, I think people in general are often willing to purchase vinyl albums and get excited about an album that's never been on vinyl before from the past getting released on vinyl. Vinyl's back for a reason, people are realizing you can't duplicate the experience of a vinyl album with some nice speakers digitally. So keep that shit coming out. Put out Twiztid's shit, Cracked Tiles, all that shit. Fuck 'em. 

Here's another merchandise opportunity. You guys familiar with the company GameFace? They were on shark tank, they do peel and stick full face paint things. You just peel an entire facepoint design off of plastic and stick it on your face and it actually looks pretty good. How the fuck are ICP not trying to have that shit with their facepaint and other Juggalo-esque face paint? People will still want to actually paint their face, but I bet a lot of people would like this and buy it. 

I'd also say cut out dead weight such as ABK. But, I don't even know if he's still on and even if he is, he probably costs nothing at this point. If they are currently looking for another artist, I'd say don't waste their time. They should focus on building up ICP, Lyte, and Hoodoo. Not that I think much of Hoodoo but apparently he does alright for himself. 

Guest said
This is an interesting question. First I would 86 some shit. No press releases, websites, interviews, social media accounts or other PR. I would try to reintroduce some mystery to ICP. No VIP packages. No press passes. Focus on the hotline, tours and quality merchandise. Old school.   

Focusing on tours and quality merch is for sure good moves.

I would do what I can to make Joe squash that whack ass beef with Twiztid camp and make and release a new Dark Lotus album. Then I would quit/get fired because at that point my work is done.

PSYCHOPATHIC ISN'T IN TROUBLE IN ANY WAY.

The only problem is bitchy ass spoiled fans who don't respect the dynasty that ICP has built and continues to maintain. If you ain't down with ICP and Psychopathic that is YOUR problem, not Violent J's. You are some Sharon Osbourne mother fuckers and need to turn in your hatchet if you can't hang anymore.

Ruthless records was only around for a few years and went through more BS than Psy ever has, and yet they still get respect as one of the greatest rap labels??? Because hardcore NWA fans weren't spoiled as shit like we are and treasure what little music came out of it. ICP could drop every artist right now and only release an album every 3 years and I would still have mad love and respect for them.

Learn your music history you bitch ass "Juggalos", start and maintain your own label if it's so fucking easy.

One day they will be too old to continue and will retire, you gonna look back on their career and say "fuck them"? WHAT ABOUT WHEN THE WORLD'S LIKE FUCK US KILL US, WHAT WILL YA BE???? WHAT ABOUT WHEN I'M 103, WHAT WILL YA BE??????

P.S

Check the social media numbers and venue bookings. ICP is still on top and MNE is faaaaaaaar behind. Just because they sell more merch and have more artist doesn't mean Psy is falling apart. Y'all are falling apart.